Top 5 Personalization Apps Performance in the UK, Q2 2025

In the second quarter of 2025, the top personalization apps on the unified platform in the United Kingdom showcased varied performance metrics in terms of downloads, revenue, and active users. Here’s a detailed look at the trends:

Zedge™ Wallpapers & Ringtones from Zedge maintained a notable increase in weekly revenue, peaking at approximately $8K in early June. Downloads saw an initial rise to 17.7K in the first week of April but experienced fluctuations, ending the quarter at around 12.8K. Active users began at 151.6K, with a downward trend to 111.9K by the end of June.

ThemeKit - Themes & Widgets by ThemeKit showed growth in revenue, reaching a peak of $1K in early June. Downloads peaked mid-April at 14.4K, then declined to 6.9K by the end of the quarter. Active users saw a steady increase, reaching over 109K in mid-May before stabilizing around 95K.

Facemoji AI Emoji Keyboard from EKATOX APPS witnessed a stable revenue trend, averaging around $4.5K throughout the quarter. Downloads peaked at 24.9K in late April, with a gradual decline to 7.5K by quarter’s end. Active users showed a peak of 133.3K in early May, dropping to about 99.8K by June.

Zipper Lock Screen Wallpapers by Lutech Ltd experienced modest revenue growth, with a high of $257 in early June. Downloads fluctuated, peaking at 9.1K in late May and ending at 5.7K. Active users saw a gradual increase, reaching 20.7K by the end of June.

Lastly, Find Phone Anti-theft No Touch from Esame Marketing Limited had minimal revenue, with a peak of $58 in late April. Downloads began strong at 11.6K but decreased significantly to 1.2K by the end of the quarter. Active users showed a similar trend, starting at 15.6K and ending at 13.6K.

For more detailed insights and data, visit Sensor Tower.